Social Networking Giant, Facebook recently began testing auto-play videos in users’ mobile news feeds. When it does eventually launch its video product, the first videos will be user generated content, and we won’t expect to see video ads until the format has been refined over time. This strategy should get users comfortable with seeing auto-play videos in the news feed; likely minimizing user blowback when ads are introduced.
Apart from Vidoe Ads, Instagram looks ripe for monetization, especially given its millions of coveted millennial users. But monetization will likely take time as it tests & refines new ad formats while prioritizing the user experience.
Facebook Ads and the Ad Exchange
Facebook added add’l targeting capabilities this spring to tap the significant demand for these ad units. Hotels.com director of online marketing Steven Quach said Facebook’s
product pipeline is very robust and they’re improving their ability to target and such
Dynamic Facebook Exchange [FBX] ads, which generate personalized ad copy (customized headline, image, etc.) on the fly, generate generate 1.8x higher ROI and 1.9x higher CTR for advertisers vs. static FBX ads. FBX will integrate mobile inventory in the coming months.