The re-launch of Atlas, the acquisition of LiveRail and the launch of point to Facebook’s emergence as a key player in the digital advertising market. Facebook’s network/adtech initiatives will emerge as a key theme in 2015.
What is Atlas?
Atlas is an ad server and measurement platform that helps marketers and advertisers create digital advertising campaigns. Atlas was founded in 2001 inside Continue reading How Atlas /aQuantive & LiveRail Power Facebook’s Billion Dollar Ad Business ?
Facebook stated that video views grew >50% between May and July of this year and now exceed one billion views per day , with 65% viewed on mobile (YouTube is likely near 7bn/day and growing ~20% y/y). This follows comments by the company in late June that video views had doubled in the past six months and that it had updated its algorithm to deliver more video to people who have demonstrated interest in viewing such content (the algorithm takes into account how often a user views recommended videos and for how long a user viewed a video – i.e., completion rate). Continue reading Facebook Videos Reach 1 Billion Daily Views, 65% Share on Mobile
Facebook surprised the street with better than expected revenue and cost controls. The revenue strength came across all regions and was clearly driven by newsfeed ad pricing gains and volume on both mobile and desktop (right-rail desktop ads are decreasing rapidly as a % of rev, and, over time, could potentially even be withdrawn). The gap between time spent on mobile and ad dollars spent on mobile remain a key opportunity for FB. That is all good news. Continue reading Facebook Mobile Only Active Users Grow 100% YoY, Mobile 50% of Revenues
Social Networking Giant, Facebook recently began testing auto-play videos in users’ mobile news feeds. When it does eventually launch its video product, the first videos will be user generated content, and we won’t expect to see video ads until the format has been refined over time. This strategy should get users comfortable with seeing auto-play videos in the news feed; likely minimizing user blowback when ads are introduced.
Apart from Vidoe Ads, Instagram looks ripe for monetization, especially given its millions of coveted millennial users. But monetization will likely take time as it tests & refines new ad formats while prioritizing the user experience.
Facebook Ads and the Ad Exchange Continue reading Will the new Facebook Video Ads Product become Billion Dollar Business ?
Facebook launched Video on Instagram, which will offer functionality comparable to Vine (a similar service owned by Twitter) and other video social networks. The video service enables users to post 15-second videos on Instagram and have 13 custom filter choices to edit the video. Video on Instagram is available on iOS and Android apps today, and can be viewed on the Web. This video feature as a core social feature that should drive higher engagement on the Instagram platform. Continue reading What Videos on Instagram Mean to Facebook ?
Social Networking Giant, Facebook has reported softer-than-expected advertising revenue and slower-than-expected expense growth. Most of FB’s clients allow the company to show their ads across both Desktop and Mobile, and thus this quarter’s ad revenue mix is a reflection of FB choosing to serve more impressions on mobile devices
Mobile represented approximately 30% of total ad revenue in the quarter, or $374mn, up 22% sequentially. As such, the implied daily run rate for mobile was $4.25mn versus $3.3mn last quarter. Given the absolute mobile number came in above the Street while total ad revenues were in line, this would imply mobile revenue cannibalizing the desktop ad revenue which was reported at $871Mn. Continue reading Facebook Monetization – Mobile Vs Desktop