Facebook surprised the street with better than expected revenue and cost controls. The revenue strength came across all regions and was clearly driven by newsfeed ad pricing gains and volume on both mobile and desktop (right-rail desktop ads are decreasing rapidly as a % of rev, and, over time, couldContinue Reading
Social Networking Giant, Facebook recently began testing auto-play videos in users’ mobile news feeds. When it does eventually launch its video product, the first videos will be user generated content, and we won’t expect to see video ads until the format has been refined over time. This strategy should getContinue Reading
Facebook launched Video on Instagram, which will offer functionality comparable to Vine (a similar service owned by Twitter) and other video social networks. The video service enables users to post 15-second videos on Instagram and have 13 custom filter choices to edit the video. Video on Instagram is available onContinue Reading
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