Facebook surprised the street with better than expected revenue and cost controls. The revenue strength came across all regions and was clearly driven by newsfeed ad pricing gains and volume on both mobile and desktop (right-rail desktop ads are decreasing rapidly as a % of rev, and, over time, could potentially even be withdrawn). The gap between time spent on mobile and ad dollars spent on mobile remain a key opportunity for FB. That is all good news. Continue reading Facebook Mobile Only Active Users Grow 100% YoY, Mobile 50% of Revenues
Social Networking Giant, Facebook recently began testing auto-play videos in users’ mobile news feeds. When it does eventually launch its video product, the first videos will be user generated content, and we won’t expect to see video ads until the format has been refined over time. This strategy should get users comfortable with seeing auto-play videos in the news feed; likely minimizing user blowback when ads are introduced.
Apart from Vidoe Ads, Instagram looks ripe for monetization, especially given its millions of coveted millennial users. But monetization will likely take time as it tests & refines new ad formats while prioritizing the user experience.
Facebook Ads and the Ad Exchange Continue reading Will the new Facebook Video Ads Product become Billion Dollar Business ?
Facebook launched Video on Instagram, which will offer functionality comparable to Vine (a similar service owned by Twitter) and other video social networks. The video service enables users to post 15-second videos on Instagram and have 13 custom filter choices to edit the video. Video on Instagram is available on iOS and Android apps today, and can be viewed on the Web. This video feature as a core social feature that should drive higher engagement on the Instagram platform. Continue reading What Videos on Instagram Mean to Facebook ?