Category Archives: Web

Web 2.0 – Web India

Indian FMCG Brands Leverage Highly on Google Search

The business model due to digital media is not changing but is expanding its reach. The US$35b FMCG market would also be influenced by the digital media. There are 350mn internet users today and these are likely to increase to 650mn users by 2020. Of these, 250mn users are likely to be from rural India. Women would account for 200mn users by 2020. The medium of advertisement is slowly shifting from Television to the Internet.

According to Ramesh Bhaskar, Industry Head – FMCG, Google, Continue reading Indian FMCG Brands Leverage Highly on Google Search

Localised Content Case gets Stronger as Internet Penetration Rises

indian-internet-content-localizationIt is interesting to note that the Times of India ranks low within offline readership in India [Leading English daily ranks eighth in terms of physical readership] but leads in total app downloads versus Hindi/regional language dailies. This possibly throws some light on how individual behavior relating to content consumption differs between big and small cities. We believe the same may apply to online content as well. A key enabler of higher online engagement (especially in smaller cities and villages) may be the Continue reading Localised Content Case gets Stronger as Internet Penetration Rises

Rise & Rise of Google Cloud Computing Platform

google-cloud-platform-billion-dollar-businessGoogle argues that its cloud infrastructure is already design’ed for enterprise grade scalability (the pitch being “You can run on Google“), reliability and security and that it has the best fiber network in the industry. Google argues that if engineers were making the choice of cloud infrastructure, most would choose Google Cloud Platform – GCP given capabilities such as lightning-fast VM loading times, flexible per-minute pricing, simple and fast configuration, superior container-centric services and second-to-none machine learning and analytics functions such as BigQuery (which Google argues is superior to AWS). Google argues that its Google Compute Engine infrastructure can technically do anything that Amazon Web Service or Microsoft’s Azure can do. It is just that the Software Architects and Engineers need to be smart as it is not a direct Continue reading Rise & Rise of Google Cloud Computing Platform

How HyperScale / Public Cloud is driving Today’s Computing ?

Hyperscale ComputingEnterprise IT now senses a threat to its existence from the Public Cloud especially as more business users have begun to utilize the Public Cloud. Vendors who will truly benefit from this trend and grow are those who enable the technology and IT consumption model transitions, as well as those who usher Cloud and hyper-scale technologies and architectures into the enterprise.

A key element of architectures deployed by the large web-scale players such as Google and Facebook and large Cloud Players such as Amazon is the abstraction of all intelligence and function from commodity hardware into a software layer across all components of the data center stack – server, storage and networking. Since all functions required to manage the architecture are Continue reading How HyperScale / Public Cloud is driving Today’s Computing ?

Naukri – Demand buoyant, 99Acres Muted – Will Zomato Breakeven ?

Naukri Platform Demand Buoyant Naukri.Com is witnessing increased adoption of newer features by its corporate clients. 350 customers have gone live on Referral hiring system. Similarly, INFOE has sold cloud based Careers Site manager (CSM) to above 1,600 clients. Average realization in CSM has also doubled, indicating pricing power. The company expects growth rate to sustain in FY17.

The Management played down potential Continue reading Naukri – Demand buoyant, 99Acres Muted – Will Zomato Breakeven ?