Category Archives: Tools

Mobile and Web Tools

FaceBook vs Snapchat may kindle interest in Snow App

snow-mobile-video-appSnapchat has successfully gained popularity amongst millennials. The company is finally set to debut IPO as early as March 17, valuing the firm at between USD20-25b. Lately, we are observing an interesting trend. Facebook appears to be testing Snapchat–like features on several of its properties to compete with Snapchat. Of note, its effort to put photo and video across apps is being accelerated.

For instance, Facebook has launched similar forms of apps (e.g – Poke, Slingshot, Flash, etc.), tested its features across Continue reading FaceBook vs Snapchat may kindle interest in Snow App

How Atlas /aQuantive & LiveRail Power Facebook’s Billion Dollar Ad Business ?

LiveRail Ad Platform facebookThe re-launch of Atlas, the acquisition of LiveRail and the launch of point to Facebook’s emergence as a key player in the digital advertising market. Facebook’s network/adtech initiatives will emerge as a key theme in 2015.

What is Atlas?
Atlas is an ad server and measurement platform that helps marketers and advertisers create digital advertising campaigns. Atlas was founded in 2001 inside Continue reading How Atlas /aQuantive & LiveRail Power Facebook’s Billion Dollar Ad Business ?

Tata Communications’ IZO Platform Ties Infrastructure With Innovative Enterprise Solutions

Tata Communication continues to make strides in enterprise solution which would enable the company to increase its market share in the global enterprise segment. This is driven by the company’s strengths in infrastructure and its innovative and differentiated service offerings. In the last 18 months, the company launched various products and services and company claims its addressable market expanded from US$33bn to US$50bn. In Oct 14, the company launched its new platform IZO which appears to be a differentiated and credible enterprise solution. Continue reading Tata Communications’ IZO Platform Ties Infrastructure With Innovative Enterprise Solutions

Apple Pay on NFC, China on QR Code, India’s RuPay on ?

Apple Pay vs Chinese QR CodesApple has announced its much anticipated mobile payment offering, Apple Pay. The new offering employs NFC (near field communications) and fingerprint identification technology, which allows users to make a payment by simply swiping their iPhone. With regards to security, Apple claimed that consumers’ accounts and transaction data will be kept away from company as well as merchants. The company revealed that it has partnered with payment companies such as Visa, and a number of commercial banks on this new offering. In addition, the application will soon be supported by various large retailers Macy’s and McDonalds. Continue reading Apple Pay on NFC, China on QR Code, India’s RuPay on ?

Microsoft Talks, Apple Partners IBM to Push iOS Device Apps in Enterprise Computing

iPhone Ipad Ios Apps for Enterprise by IBMWhile Microsoft’s new CEO Satya Nadella is busy charting the Enterprise Mobility strategy, Apple has quietly entered into a partnership with IBM to extend its reach into the enterprise mobility market through IBM’s MobileFirst for iOS solutions. IBM will also sell iPhones and iPads to enterprises worldwide. Continue reading Microsoft Talks, Apple Partners IBM to Push iOS Device Apps in Enterprise Computing