The re-launch of Atlas, the acquisition of LiveRail and the launch of point to Facebook’s emergence as a key player in the digital advertising market. Facebook’s network/adtech initiatives will emerge as a key theme in 2015.
What is Atlas?
Atlas is an ad server and measurement platform that helps marketers and advertisers create digital advertising campaigns. Atlas was founded in 2001 inside Continue reading How Atlas /aQuantive & LiveRail Power Facebook’s Billion Dollar Ad Business ?