The re-launch of Atlas, the acquisition of LiveRail and the launch of point to Facebook’s emergence as a key player in the digital advertising market. Facebook’s network/adtech initiatives will emerge as a key theme in 2015. What is Atlas? Atlas is an ad server and measurement platform that helps marketersContinue Reading
Facebook had earlier announced that the small size ads on the right hand side (RHS)will be replaced with fewer but larger ads, and Facebook plans to roll out the new ad format this week (in time for 3Q). Data from early tests suggest a significantly higher click-through-rate from users shownContinue Reading
Internets Largest Professional Networking company, LiknedIn derives a quarter of its revenues from Marketing Solutions which is expected to touch $450 Mn by end of 2014. LinkedIn continues to evolve and enhance its solutions for marketers. The initial focus on directly sold premium CPM-based sponsorships and guaranteedContinue Reading
Social Networking Giant, Facebook recently began testing auto-play videos in users’ mobile news feeds. When it does eventually launch its video product, the first videos will be user generated content, and we won’t expect to see video ads until the format has been refined over time. This strategy should getContinue Reading
Captain Dash, a French based Start-up that offers Data Analytics solutions to Marketers, has just released their tablet app on iOS. The app is completely free, and is simple and easy to use. Basically, if your company is on either Facebook, Twitter, or Google Analytics, managing all that data canContinue Reading
Social Networking Giant, Facebook has reported softer-than-expected advertising revenue and slower-than-expected expense growth. Most of FB’s clients allow the company to show their ads across both Desktop and Mobile, and thus this quarter’s ad revenue mix is a reflection of FB choosing to serve more impressions on mobile devices MobileContinue Reading
Facebook has a great user engagement model but has lacked to monetize the same despite several big attempts in the past. Facebook’s new design includes a new look for News Feed that can be organized based on friends, photos, music, following, games and groups. One of Facebook’s biggest long-term driversContinue Reading
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