Category Archives: CE

Consumer Electronics.

SmartPhones and Compatibility with 4G Network

4g-lte-smartphones-india4G network services have set the benchmark in terms of speed and connectivity. Consumers today are spoilt for choice especially in terms of the number of data plans and exciting tariff rates that are offered by different brands. To add to this, manufacturers are flooding the market with feature-rich 4G-enabled smart phones. Earlier, while purchasing a smart phone you simply had to look out for a device’s camera quality, processing system, and a few other features to come to a decision. However, these days, you not only have to look out for these benefits but also check whether the device you opted for is 4G-enabled.

What are the features of 4G network?
Before opting for a device that is compatible with the 4G network, it is important to understand what 4G is. There are Continue reading SmartPhones and Compatibility with 4G Network

Xiaomi India – Online Sales to Manufacturing SmartPhones / Consumer Electronics

Xiaomi India JourneyDisruptive SmartPhone Maker Xiaomi started sales in India with the Flash sales model. First flash sale in 2014, 250-300k people showed up interest on FlipKart’s website. Entire sale was over in 2 seconds (10k units). The initial buyer profile was young adults, active on social media and tech savvy, wanting the best phone at affordable price but not brand conscious.

Started with Flipkart – best sale 100,000 units in 4 seconds – then started with Airtel for a partnership on 4G partnership. In 2015, rolled out the partnership Continue reading Xiaomi India – Online Sales to Manufacturing SmartPhones / Consumer Electronics

How iOS & Android Disrupted Operator Led Handset eco-system of i-Mode in NTT DoCoMo

The Japanese have been at the forefront of the Mobile Internet adoption and usage. The introduction of the world’s first mobile Internet service i-mode in February 1999 by NTT DoCoMo in Japan soon became a nationwide phenomenon with an i-mode ecosystem involving handset manufacturers, content providers, and DoCoMo itself growing with i-mode’s popularity.

Much before the iPhone’s introduction, the operators owned the relationships with users by controlling the full user experience. One example of that is NTT DoCoMo’s popular imode service. All i-mode compliant devices, regardless of manufacturers, have the iconic ‘i’ button built-in for direct access to i-mode services. While i-mode devices were not considered to be smartphones per current industry definition, they were Continue reading How iOS & Android Disrupted Operator Led Handset eco-system of i-Mode in NTT DoCoMo

Big Rush Towards – Cloud & Connectivity

Cloud and Connectivity - Next ParadigmThe proliferation with increased functionality of cheaper consumer devices we are seeing a mix shift across all consumer electronics. Consumers no longer need to buy a high end PC to use sophisticated applications software (spreadsheets, database queries, tax preparation, etc), or buy a high end tablet to view premium content (HD video, gaming, etc). We believe this will pressure pricing for all consumer computing systems, and slow growth for high end devices. Continue reading Big Rush Towards – Cloud & Connectivity

What SmartPhone Features Can Reverse the High End Mobile Saturation Cycle ?

New Sought after Features for Mobile SmartPhonesFew days ago we discussed the Saturation in sales of High End SmartPhones. The high end consumer is complaining that the hardware spec is a marketing gimmick and refusing to upgrade. Amidst this backdrop, can the mobile handset makers give consumers a reason to buy new handsets ?

Battery Life Consumers’ most frequent complaint about smartphones is battery life, and yet all the new features in today’s flagship smartphones add features that many consumers believe do not improve user experience – but meanwhile shorten battery life. Most Mobile Apps Continue reading What SmartPhone Features Can Reverse the High End Mobile Saturation Cycle ?

Super SmartPhone Market Saturates – Emerging Economies Want Mid End SmartPhones

Super SmartPhone Market SaturationThe >USD 500 super smartphone segment is the most important, as it is where Samsung and Apple generate most of their smartphone profits. Together, Samsung and Apple’s smartphone revenue account for about 63% of total smartphone industry revenue in 2013, and about 95% of industry operating profit [Profit share is calculated by excluding the losses that tier-2 brand smartphone makers suffer]. Approximately, about 76% of Samsung’s smartphone profits are generated from the >USD 500 Galaxy S/Note series, the >USD 500 segment of Samsung and Apple combined would account for about 84% of total smartphone industry profit.

The >USD 500 superPhone category y-y growth is expected to slow to 1% in 3Q13, from 73% in 3Q12. Most consumers with purchasing power have already bought one of these superphones, and slowing innovation may be lengthening consumers’ smartphone replacement cycle

It is widely anticipated that Samsung’s flagship Galaxy S4 Continue reading Super SmartPhone Market Saturates – Emerging Economies Want Mid End SmartPhones