BSNL’s Broadband + Wired + Wireless Integrated Plan Offerings – Will Airtel Catch Up ?

I think from 2007, I have been asking Bharti Airtel to offer Integrated bouquet of Services – Broadband, Mobile, Landline and Dish TV. But they have always answered in the negative. However, there is a reason for Airtel to be ashamed that even a Government company like BSNL has put the integrated bouquet of telecom services on offer for customers for quite sometime and are now pushing them aggressively.

BSNL Hyderabad has launched Two UNLIMITED Broadband Plans – TPTS 799 and TPTS 1999.

TPTS 799 – BSNL DSL Broadband at 1 Mbps upto 10 GB and later speed capped at 512 Kbps [Not bad at all]
From BSNL Landline – You will get 100 On-Net Calls and 50 Off-Net Calls and finally
From BSNL Mobile – You will get 100 On-Net Calls and 50 Off-Net Calls.

TPTS 1999 – BSNL DSL Broadband at 4 Mbps upto 75 GB and later speed capped at 512 Kbps
From BSNL Landline – You will get 300 On-Net Calls and 150 Off-Net Calls and finally
From BSNL Mobile – You will get 300 On-Net Calls and 150 Off-Net Calls.

The great thing about this is integration of all the services into one offering 🙂 Are executives in Airtel just watching or planning to act and enhance experience of loyal consumers and make them stick to the platform ?