Google has been known to do things, not in a traditional way and continue to innovate at a faster pace than the rest of the Bleeding Edge Tech Industry. However, Google I/0 2015 in my opinion has been a total disappointment as I didn’t see anything with WoW Factor or Out of the Box Innovation. Looks like the company is having a tough time given by a company run on Behavioral Science grabbing all Advertising Dollars (Guess which one it is ?) and giving sleepless nights to all the Engineers @ Mountain View. IMHO, this will get worse as the morale of overworked engineers at Google will sink if their bottom line growth is tepid relative to competitors in the valley getting tens of billions of dollar in valuation. Continue reading Google I/O 2015 – End of Big Technology Innovation Era?
The Japanese have been at the forefront of the Mobile Internet adoption and usage. The introduction of the world’s first mobile Internet service i-mode in February 1999 by NTT DoCoMo in Japan soon became a nationwide phenomenon with an i-mode ecosystem involving handset manufacturers, content providers, and DoCoMo itself growing with i-mode’s popularity.
Much before the iPhone’s introduction, the operators owned the relationships with users by controlling the full user experience. One example of that is NTT DoCoMo’s popular imode service. All i-mode compliant devices, regardless of manufacturers, have the iconic ‘i’ button built-in for direct access to i-mode services. While i-mode devices were not considered to be smartphones per current industry definition, they were Continue reading How iOS & Android Disrupted Operator Led Handset eco-system of i-Mode in NTT DoCoMo
According press invites, the long-rumored Amazon SmartPhone is finally about to be launched. From the teaser video, it looks like speculation about a 3D motion-responsive interface is likely correct. We have long believed that Amazon would make a phone, given the company’s focus on growing the ecosystem. It will join Amazon’s other hardware as a means to drive more users into the Amazon ecosystem. It will also likely have Amazon’s forked version of Android. The other key issues will be its price, potential Amazon Prime connection, and carrier / geographic availability. Continue reading Amazon to Launch SmartPhone on 18th – Will UnderCut Premium Android Mobiles ?
Google’s Android smart phone ecosystem growth has exceeded even our highest expectations (70% global smart phone share today vs. 20% in 2010). Android Smartphone shipments grew from 240mn in 2011 to 465mn in 2012, and 900mn by May 2013 [As announced in Google I/O]. The Android tablet ecosystem has been catching up with close to 50% Android market share by end of 2013 [IDC Estimates]
Android’s growth should help Google achieve three important strategic objectives – driving mobile usage growth, capturing developer mind share and encouraging Google product distribution, and containing the Google mobile TAC rate. Google also will see a reduced dependency on Apple’s products for distribution of Google’s search toolbars and apps.
Android O/S traction has clearly attracted mind share with developers, with apps available in the Google app store up 100% y/y to 800K, which has caught up to Apple at roughly 800K. One important thing to notice is the total app downloads on Google Play store(Android) still trailed that of Apple at 25B vs. 40B
Google said that six Google Apps were included in Apple’s App Store as best free apps of 2012, including YouTube, Chrome, Google Search, and Gmail. Google has also leveraged the Android ecosystem to help get OEMs to embed Google products in Android phones.
Monetization On PC Vs Tablets Vs SmartPhones by Google
Advertisers will no longer be able to distinguish between desktop and tablet CPCs, which will be grouped together by default. Google suggested that, “as devices converge, consumer behaviors on tablets and desktops are becoming very similar“.
After the advertiser sets their base bid for desktop / tablets, the advertiser can then set bid adjustments to increase or decrease their bids for mobile phones and different contexts, such as location and time of day. For example, when someone searches for “party supplies” on a smart phone within a mile radius from the store on Wednesday, then the location, time, and mobile bid adjustments set will apply, raising the bid by 50%.
Google is making mobile advertising a more automatic component in the campaign set-up, which should help drive more adoption, and making the process more streamlined. With Enhanced Campaigns, advertisers have a simplified platform (do not need to bid by O/S or carrier) and will be able to run ad campaigns that take better advantage of out of home device usage. For example, a flower shop that has a physical store and a website can use enhanced campaigns to better customize its advertising. When the store is open, the flower shop can have ads that show links to a store locator as well as the business phone number for smart phone users. When the shop closes at 5pm, the advertiser can set the ads to only show links to the website where customers can place their orders.
In the next article we’ll see how Google is aggressively Monetizing the Maps, one of the free products that it gave away for over 5 years.
In CY 2012, 730 Mn SmartPhones were sold worldwide with Samsung taking the crown and reporting a global MarketShare of 29% followed by Apple’s iPhone with 21% doing extremely well in the United States but trailing elsewhere. Galaxy S3 Sales may decline double digits in 1Q-2013 ahead of the likely introduction of Galaxy S4 in 2Q. For Apple, iPhone 5 continues to trend slower in 1Q that means iPhone 4S Sold like Hot Cakes in Q4-2012. iPhone 5: Total builds are lowered to 23-25mn units in 1Q13, vs. previous forecast of 25-27mn units a month ago . For HTC, M7 sell in likely to peak in March with 2Q momentum still subject to final sell-through
SmartPhone Marketshare by Brands in 2012 is as follows, Continue reading 2012 Global SmartPhone Shipment Data – Samsung Leads followed by iPhone
With the convergence of Mobile Phones and the Internet, 2011 and 2012 saw the rise of SmartPhones over Feature Phones with Google’s Android Mobile OS acting as a Catalyst for vendors and of-course the high speed connectivity provided by carriers on UMTS /3G technology has unleashed new era in computing and how we do things in our daily life.
Android will Continue to Dominate
Smartphone OS share of Android could grow from 70% to 74% between 2012 and 2013, while Apple’s iOS share could decline to 16%. Microsoft’s Windows Phone OS may have to remain content with 6% coming primarily at the expense of Symbian and Blackberry OS.
FeaturePhones to Decline and Pave Way for SmartPhones
Beleagured handset maker Nokia, Samsung and other white box vendors continue to have Continue reading Globally 3G SmartPhones on Android Riding the Mobile Handset Sales