Reliance Free Notebook with Wireless Internet Subscription

Reliance Communications has unveiled a Free Notebook offer with a 24 month subscription to Reliance Wireless Internet / Netconnect. If you notice, RCom brands this service as Internet / Netconnect and not broadband or broadnet, that means the speed one gets is definitely less than 256 Kbps.

Why is Reliance Communications getting aggressive here ?

RCom is serving its Wireless internet customers on 1xRTT Technology in the CDMA technology. RCom’s strategy here is to have as many customers as possible on this platform [evident from Big TV DTH numbers] as they can later upgrade them once 3G rollout happens, hopefully in the next 18 months. So will RCom’s CDMA network be more for Internet / Data usage ?

GSM Subscribers have all the Fun, so migrate CDMA subscribers to GSM ?

Going by the ARPU differential between RCom and Bharti Airtel, it is evident that high paying consumers are on the GSM network and hence Reliance has no choice but to migtare migrate. Also if you notice, all the popular smart phone handsets are released for GSM network [iPhone, Google Android, Nokia’s N Series, etc] They are the potential customers to fill the Telcos coffers with high usage [Voice, Data, Value Added Services etc]

1 Comment

  1. wireless internet is simply the best though sometimes the signal fluctuates depending on the weather condition ‘

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