Chinese Mobile & Internet Giant, Tencent after integrating its GDT advertising platform for PC and mobile has been successful for performance-based advertising services. Initial trends on mobile performance-based advertising (i.e., mobile QZone, official accounts on WeChat) have been encouraging with substantially higher click-through rate and cost per click.Continue Reading

MTS India’s Data ARPUs have grown 12.4% to INR 321 while data subscribers grew by 8.5%. To compete with 3G data offerings of incumbents, MTS MBlaze has launched 3G Plus network with data speeds of up to 9.8 mbps and deeper in-building penetrations. With licenses in the most efficient, 800Continue Reading