eBay India is booking ads for its website. You can place an ad on home / categories / search results page. This is not eBay’s Adcontext nor contextual nor behavioral advertising, but the old model of booking display ads. The site boasts of 2.5 million unique users and 30 millionContinue Reading

Reliance Communications was the luckiest in this round of battle. DoT issued PAN India GSM license to RCom + HFCL + Shyam Tele. IT ministry also accepted the DoT’s guidelines for crossover of technology [GSM / CDMA]. Another blessing for Reliance communications is that the deal is effective in retrospectiveContinue Reading

The spa* from Rediff has increased 3 fold after the Do Not Call registry went live. Here is one that I received just a while ago, Let more people read your blog and post comments, post an ad on Rediff P4C classifieds – FREE for 13 weeks. Rediff wants toContinue Reading

We’ve always wondered how Google would monetize the Web’s most popular Video destination – YouTube, after the $1.6 bn buy out. Google has unveiled Video Ad Units for select publishers who can choose to play Videos on their sites and depending on the content, Google will display overlaid ads. The revenuesContinue Reading