Is it under the inspiration of Indian Idol or Contest2Win ? I am unsure, but India Ka Hero for sure is a neat idea to let users exhibit their talent and let others choose the most talented.
India Ka Hero has launched four contests and the prizes for each of them are as follows,
- Jokes Ka Hero – Honda Activa
- Songs Ka Hero – Jet Holiday
- Mimcry Ka Hero – Sony Home Theatre
- Dance Ka Hero – Laptop
It is a combination of Contest2Win and a Web 2.0 idea [Bix – It is now a Yahoo! company]. Internet ranks third in popularity in India after TV and Mobile. So it will be really cool, if India Ka Hero ties this up with Mobile to reach wider audience.
You are absolutely right, now even YouTube along with HP has started a similar contest.
Check out http://www.youtube.com/projectdirect