This is an excerpt of the Business Analysis done for a Fine Dining Restaurant which wanted to give a whole new experience for their customers using the mobile paltform. The restaurant industry is seeing a major impact from smartphones within several key segments like pizza, fine dining, home delivery and coffee. Currently, roughly 30% of all orders for the major pizza chains are generated digitally. There is tremendous demand for Restaurant Specific App or an App which provides information on multiple restaurants.
Quick Service Restaurants – pizza chains, particularly Dominos, were the first to jump in the race and have established a strong digital presence and will continue to capitalize on the same. We believe restaurants’ digital and mobile initiatives create the potential to increase throughput, reduce labor cost, as well as increase average bill and/or frequency. Many restaurants are still in the defining stages of their digital and mobile rollout, particularly in casual dining.
What are Consumers Looking for in the Restaurant / Dining Mobile App ?
Any Developer should pitch the following business case while developing App for a Restaurant. Helps in speedy Discovery, online pre-order & navigating; Provision for Check-In Time, Menu preview & data-driven offers, In-Restaurant & at-table mobile interactions, Mobile Payment & check-out and e-Receipts, post-sale promotions & social sharing which provides natural rating for peers in the circle.
Longer-term, however, as digital and mobile initiatives proliferate throughout the restaurant industry, it could become a new standard of service which no longer serves as a point of differentiation. Rather, it would potentially be a place where strong execution and marketing innovation drive results in digital / mobile.