Steve Ballmer for Partnerships with Content Producers Vs Mukesh Ambani – Buy the Producer

If you have been reading my thoughts Published on this blog, you may have read my suggestions to Mukesh Ambani for his Telecom Venture. I had clearly said more than a year ago,

…the biggest problem lies with Ambani or his Wrong Advisers who want a big windfall profit to go to the family account in everything they do and end up doing lot of unnecessary businesses…

However, earlier this Year, Reliance bought stake in Netwok 18 and ETV Compare this to what Steve Ballmer and Microsoft is doing – Don’t disrupt or kill media companies business, but forge a win-win partnership. Microsoft is carefully charting a strategy to leverage across its product eco-system and win a permanent place in the Living Room.

I still stand by my initial thoughts – Partnerships are the way to success and you can’t BUY everything and everybody. I’m surprised none of the Institutional Shareholders question Mukesh Ambani’s autocratic style of functioning nor they have demanded him to come clean out of the Reliance Insider Trading offense. Feel free to share your thoughts on Ballmer Vs Ambani.