Simply Reliance Unlimited CDMA Calling Plans – A Gimmick + Lie
As competition intensifies, new innovative tariff structure greet consumers. Last October I had said that there is till more to come, especially the unlimited Calling Plans were missing and Reliance has introduced the same but still falling short of my expectation
Reliance Communications has launched Simply Reliance Unlimited CDMA Local Calling Plan at Rs 299 / Month to any Phone in the Circle [Twice its ARPU / Month] STD Calls will be charged at Rs 0.50 / Month, in-line with already existing Simple Reliance Plan. They have also introduces Simply Reliance Unlimited CDMA National Pack where fixed monthly rental is Rs 599 / Month and user can call any phone in India [Local or STD] with unlimited talk time. The Gimmick and the Lie by Reliance Communications is that Unlimited is defined as 30 Minutes / day and 30 days a month. All Calls beyond this limit will be charged at flat RS 0.50 / minute.
Reliance Communications which has deployed Chinese Equipment to power its CDMA network is expected to get a blow if the law on phasing out Made in China from Indian Telecom Industry is passed which will put the company in deep Chinese Red Can Anil Ambani successfully swim across the tide of mounting debt, unexpected rising CAPEX , 3G Spectrum burden(if any) and falling ARPU ?
Uninor has also launched “talk unlimited plan” gimmick in two variants
2,000 local on-net minutes calls free per month for Rs37, and
2,000 local on-net and 700 local off-net minutes free per month for Rs197.
No discounts on long distance calls.