In the recently concluded Web 2.0 conference in India, Yahoo! Research Engineer, T. Mahesh unveiled some interesting facts about Yahoo’s Sponsored Search initiative, codenamed – Panama. Some interesting facts about Panama,
- Deliver the right ad to the right person on any device [Cool. They have it ready for any device – PlayStation, iPod, IPTV and Mobile ?]
- Enhanced Features for Advertisers – Simple Campaign Management interface, Magnified level of detailing through which they can manage their search campaign, Effective end user targeting and Objectives based optimization.
- Quality index to indicate how advertisers ad is performing relative to competitors
- Better geographic targeting
- Improved forecasting services to reduce transaction costs by allowing the advertiser to more effectively allocate marketing resources, weigh opportunity costs and set campaign expectations.
- Fast Ad activations.
I hope this is really a bold answer to “How Yahoo! Blew It“. By the way anybody from Redmond reading this ? Google now has enviable cash reserves of whopping $11 Billion – Courtsey AdSense.
Tags: Web 2.0, Context Ads, Yahoo, Search Marketing
Well Yahoo has lost steam, no matter what, I don;t think Yahoo’s idea of any device approach in targeting ads is not a great step; It’s a futuristic step doomed for failure like the one taken by McCaw of the Iridium project. It has no audience other PCs for now.
Mobile is catchin up but i don’t think ads are viable yet. Playstation, iPOd, IPTV Hahahaha. you got to be kidding.
In my above comment I meant to say
“I don’t think Yahoo’s idea of any device approach in targeting ads is a great step”.
till this period yahoo not entered adsense in india