Mobile retailing gets hotter in India

The concept of branding and retailing has caught every faction of the Indian consumer market. After Bangalore based Mobile NXT, Pantaloon quietly ventured setting up ConvergeM mobile retail chain under the brand name M Bazaar, M Port and Gen M. It is now Essar groups turn to enter cell retailing.

Esaar Telecom has done due dilligence in association with KSA technopark and is willing to invest upto Rs3000 crores in 3 years. The company is planning to setup 1,000-2,000 sq ft stores, which will be one-stop shops for customers’ mobile needs. They will offer telecom handsets, connections, recharge vouchers, mobile accessories, after sales services, facilities for bill payment, gaming, mobile entertainment options, repairs and refurbishment.

All these stores means an end to your local mobile retailer 🙁 After adding currency to my mobile, if I want the latest Halo-2 game do I need to look for the game retailer ? Doesn’t make sense. Companies such as Essar with deep pockets should have plans to scale up their operation to the size of BestBuy or CircuitCity which is so essential for the Indian consumer.

6 Comments

  1. Nice post.

    There is a lot happening in the Indian mobile/retail space. There will be a whole lot of expansion, followed by consolidation. Setting up a huge retail store as a one-stop shop seems like a natural progression, given that the Indian retail market is hot, and expected to contribute significantly to the country’s GDP.

    Kamla

  2. Ya! There are some other companies like Mobile Magic & Subhiksha Mobile. If I am not wrong Mobile Magic is already having 60 stores accross India.

    Shweta

  3. Sir ,
    I have a shop in Knapur (Uttar Pradesh,India) at very prime location and i am interested in opening your Show-Room or giving it for Rent.I have been getting proposals from various retail chains. pls let me know the terms and conditions to open up a shop as early as possible.(approx. mkt size is”30000?mobile handset)
    Kindly mail me your details
    Regards
    Ashish
    #9839444444

  4. Respected Sir,

    I have a Big Showroom in Jhansi (Uttar Pradesh, India) at a very prime

    location in the main market of cantt sadar bazar. We deal in LG CTV,

    REFRIGERATORS, WASHING MACHINES, AIR CONDITIONERS, MOBILES &

    MICROWAVES. We also deal in NOKIA, MOTOROLA, SONY, TATA INDICOM

    & RELIANCE Cellphones. We are the dealers of HUTCH, BSNL & Airtel

    cellular services also. WE ALSO ARE THE FRANCHISEE OWNERS OF IDEA

    TELECOMMUNICATION LTD. We are now interested in opening a

    Showroom Or for all the mobiles, cellular operators & Accessory store

    which is highly needed in Jhansi.

    Plz let me know the Terms and Conditions to open up a shop as early as

    possible.

    (Approx. market size of cellphones is 20000-25000 cellphones)

    Kindly mail me your details

    Regards

    Rehan
    Cell No- 9889072266, 9889525206

  5. I HAVE SHOP IN JHANSI SADAR BAZZAR OF 250 SQ FEET I WANT TO GIVE ON RENT TO ANY CAMPANY ON GEANVEN RENT RS 20000 THOUSAND (SHOP IS 5 STORIE ) MOBILE NUMBER IS 09452684885 09936874894

  6. Good stuff…..

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