Disruptive SmartPhone Maker Xiaomi started sales in India with the Flash sales model. First flash sale in 2014, 250-300k people showed up interest on FlipKart’s website. Entire sale was over in 2 seconds (10k units). The initial buyer profile was young adults, active on social media and tech savvy, wanting the best phone at affordable price but not brand conscious.
Started with Flipkart – best sale 100,000 units in 4 seconds – then started with Airtel for a partnership on 4G partnership. In 2015, rolled out the partnership Continue reading Xiaomi India – Online Sales to Manufacturing SmartPhones / Consumer Electronics
Chinese companies are best known for replicating products from the West or Japan. However, the trend is fast changing as they build the Baidu’s, Alibaba’s and now Xiamoi. Xiamoi really caught our attention as they have no ordinary business model but have started executing on the vision – “Devices & Services” akin to that of Steve Ballmer, former CEO of Microsoft. Key executive team members have either worked Google / Microsoft.
Xiaomi claims to bring the most advanced smart devices with affordable prices to customers, and highlights the core competitiveness of offering great value-for-money, both for Mi-series and Redmi-series, at different price segments. Continue reading What Mobile Startups in India must Learn from Xiamoi’s Business Model ?