The Indian Market has tremendous appetite for Low Cost yet feature filled SmartPhones/ Tablets as consumers search value for money thus giving an opportunity for new class of whitebox tablets expands the global market into a new entry level tier of products for emerging markets. The whitebox tablet ecosystem began coming together in 2010 as digital photo frame and MP4 makers began adding features to their products with early versions of Android 2.x. The early devices had limited traction due to still buggy software and inadequate communication features.
Last year, we have seen an inflection point in this market with the introduction of Android 4.0, a release that standardised applications across smartphones and tablets and brought Android’s more successful ecosystem into the tablet market. ARM provided the shot in the arm by lowering the entry barrier for chip companies to enable low-cost computing, allowing multiple Chinese IC design companies to reach over 1 GHz single and dual-core products with GPU cores capable of processing multimedia video and games. Continue reading The Cost of Whitebox Tablet / China Set for Your Own Branding vs Nexus / iPad / Galaxy