Tag Archives: Telecom-Tariff-War

Akash Ambani’s Jio 4G Feature Phone Strategy – A Tariff War or Platform War ?

Akash Ambani, Chief Strategy Officer at Reliance Jio Infocomm has selectively dropped hints of the forthcoming 4G VoLTE feature Phone Launch sending shivers down the spine of Airtel and Vodafone executives.

When is the Launch of Jio Basic / Feature Phone ?
Timing of launch depends on the market segment Jio is planning to target. If target market is urban low-end, launch may be any time. However if target market is Continue reading Akash Ambani’s Jio 4G Feature Phone Strategy – A Tariff War or Platform War ?

How Jio Launch Disrupted entire Indian Telecom Industry ?

The extension of promotions by Jio were a negative for Airtel, Idea Cellular and Vodafone Lobby as incumbents would have expected some of their customers using free Jio services to start paying them once the free services of Jio concluded; however with free services from Jio continuing for one more quarter, the expected recovery is delayed. Jio’s free service put pressure on all existing operators and is driving industry consolidation. Smaller operators with low revenue market share, low data investments, low margins and Continue reading How Jio Launch Disrupted entire Indian Telecom Industry ?

Can Idea Cellular combat Jio / Airtel’s Free Voice onslaught ?

Idea Combat Jio OnslaughtIdea Cellular has a higher rural exposure than other larger telcos. Since the rural consumers have greater usage of plain 2G Voice, Idea will be more vulnerable in case the trend of unlimited voice plans pick up (Airtel followed Jio in launching unlimited packages). Reliance Jio has further highlighted the launch of affordable VoLTE mobile handsets at price points of less than Rs 2,000 targeting the mass rural consumers.

Idea’s exposure to high-end urban consumer Continue reading Can Idea Cellular combat Jio / Airtel’s Free Voice onslaught ?

What Factors Influence Mobile Broadband Tariffs ?

Factors Determine Mobile Data Tariffs5 Years after launch of 3G Mobile Broadband Services, adoption by consumers is far from satisfactory. Smartphone penetration levels, 3G/4G penetration levels, data volumes per subscriber and the pricing of data of data per MB along the pricing curve are therefore the key drivers behind revenue growth market-by-market.

Smartphone and 4G penetration levels are in part driven by the extent of the rollout of 3G and 4G networks, but the other key driver is affordability, namely GDP levels and the price of handsets. GDP per capita levels continue to rise a bit modestly in the last 2 years and the continued decline in Continue reading What Factors Influence Mobile Broadband Tariffs ?