The Management of Tata DoCoMo has indicated that pricing rationality is prevailing in the sector with almost all operators withdrawing discounts / free minutes. These changes are already visible in the company’s own RPM realisations. There has been no change to usage patterns all through these tariff changes so far, explained management. While the industry will see an uplift in RPM, the tariff differential between the market leaders and smaller players could remain, said management.
While there are negligible changes on headline tariffs (barring some instances of call rates 1.0p/sec going up to 1.5p/sec), a lot of action is taking place on the promotions/discounts. These actions are in the form of reduction in validity, reduction in free minutes, reduction in amount of discount offered, withdrawal of on-net offers etc.
While all operators in the industry are withdrawing discounts with the aim Continue reading Tata DoCoMo Shows Signs of RPM Improvement; Investing in Building Wi-Fi Network