Facebook had earlier announced that the small size ads on the right hand side (RHS)will be replaced with fewer but larger ads, and Facebook plans to roll out the new ad format this week (in time for 3Q). Data from early tests suggest a significantly higher click-through-rate from users shownContinue Reading
Internets Largest Professional Networking company, LiknedIn derives a quarter of its revenues from Marketing Solutions which is expected to touch $450 Mn by end of 2014. LinkedIn continues to evolve and enhance its solutions for marketers. The initial focus on directly sold premium CPM-based sponsorships and guaranteedContinue Reading
Social Networking Giant, Facebook recently began testing auto-play videos in users’ mobile news feeds. When it does eventually launch its video product, the first videos will be user generated content, and we won’t expect to see video ads until the format has been refined over time. This strategy should getContinue Reading
Social Networking Giant, Facebook has reported softer-than-expected advertising revenue and slower-than-expected expense growth. Most of FB’s clients allow the company to show their ads across both Desktop and Mobile, and thus this quarter’s ad revenue mix is a reflection of FB choosing to serve more impressions on mobile devices MobileContinue Reading
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