Disruptive SmartPhone Maker Xiaomi started sales in India with the Flash sales model. First flash sale in 2014, 250-300k people showed up interest on FlipKart’s website. Entire sale was over in 2 seconds (10k units). The initial buyer profile was young adults, active on social media and tech savvy, wantingContinue Reading
Unlike the US and China, where landline and broadband penetration is high, India’s 2013 landline-broadband penetration was 12% / 6%. With limited investments expected by telco operators in these areas, we do not expect penetration to materially improve from these levels. Even PC penetration in India was around 10% inContinue Reading
The >USD 500 super smartphone segment is the most important, as it is where Samsung and Apple generate most of their smartphone profits. Together, Samsung and Apple’s smartphone revenue account for about 63% of total smartphone industry revenue in 2013, and about 95% of industry operating profit [Profit share isContinue Reading
In conversation with Micromax, leading Mobile handset manufacturer in India and with distributors like Redington, we get a sense of the real mobile handset market adopted by the masses. Wireless Operators are trying to encourage smartphone adoption (which consequently helps push data services) by lowering entry price point, bundling dataContinue Reading
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