Tag Archives: smartphone-purchase-consumer-behavior

How SmartPhone Purchase Cycle Volatility has shifted towards First Quarter of Launch ?

Changing Perception in SmartPhone Purchase CycleIn July 2013, we highlighted the impact of saturation of smartphones in developed markets, asserting high-end handset sales were apt to decelerate in coming quarters. As a supplement to this report, we next looked at product life cycles, where we showed that lifecycles for progressive new product types are increasingly short, limiting the profit period. In this further supplement, we will look at the Volatility in the Purchases of High End SmartPhones by Consumers. Continue reading How SmartPhone Purchase Cycle Volatility has shifted towards First Quarter of Launch ?