Tag Archives: online-advertising

15% of MakeMyTrip Transactions through Mobile, Hotels & Packages Big Growth Area

MakeMyTrip Mobile TransactionsMakeMyTrip (MMYT) launched in 2000 focused on Airlines Ticket Booking both the non-resident Indian (NRI) inbound traffic as well as the Indian domestic traffic. Since then it has ventured into IRCTC Railway Ticket Booking as well as Selling Hotels & Tour Packages. Excerpts from Management’s Interaction is as follows, Continue reading 15% of MakeMyTrip Transactions through Mobile, Hotels & Packages Big Growth Area

How LinkedIn earns Quarter of its Revenues form Advertising ?

LinkedIn Advertising BusinessInternets Largest Professional Networking company, LiknedIn derives a quarter of its revenues from Marketing Solutions which is expected to touch $450 Mn by end of 2014.

LinkedIn continues to evolve and enhance its solutions for marketers. The initial focus on directly sold premium CPM-based sponsorships and guaranteed Continue reading How LinkedIn earns Quarter of its Revenues form Advertising ?

Can the New Fecabook Feed Really Engage & Drive Revenue ?

Facebook Feeds New DesignFacebook has a great user engagement model but has lacked to monetize the same despite several big attempts in the past. Facebook’s new design includes a new look for News Feed that can be organized based on friends, photos, music, following, games and groups. One of Facebook’s biggest long-term drivers is to increase ad pricing through new ad formats.

The new look has a different left side bar, and more space in the center, allowing larger photos, like on Instagram. Users can select to view feeds on, Continue reading Can the New Fecabook Feed Really Engage & Drive Revenue ?