Amazon Prime Video, Netflix and Jio’s new rival, promises to change the rules of game. Amazon Prime Video’s unlimited ads free and on‐demand services come for an annual subscription of INR499 versus Netflix’s INR500 (basic pack) per month. This works out to ~INR42/month. Jio under Welcome offer is offering massive Local and International Content [Jio Cinemas and Jio TV with 412 different Channels streamed 24/7] absolutely for FREE and pricing will be anybody’s guess. Amazon Prime Video is bundled with Continue reading What do you want to Watch Now ? Netflix Vs Amazon Prime Video Vs Jio TV
Facebook stated that video views grew >50% between May and July of this year and now exceed one billion views per day , with 65% viewed on mobile (YouTube is likely near 7bn/day and growing ~20% y/y). This follows comments by the company in late June that video views had doubled in the past six months and that it had updated its algorithm to deliver more video to people who have demonstrated interest in viewing such content (the algorithm takes into account how often a user views recommended videos and for how long a user viewed a video – i.e., completion rate). Continue reading Facebook Videos Reach 1 Billion Daily Views, 65% Share on Mobile
Yoku Tudou, Online Video Sharing Giant from China has initiated mobile ad experiments with leading brand customers from auto and cosmetics, with mobile ad rev contributing still low single-digit of total rev in 2Q. Mobile monetization for the company is still in very early stage and another 9~12mth delay is expected.
YouKu Mobile Videos User Behavior and Analytics
Youku Tudou has seen encouraging growth of mobile traffic in the past six months. Daily VV (video viewed) by June-end reached 200m, more than double the figure at the start of 2013, implying a sizable potential ad inventory. The company is leading the industry in terms of mobile traffic growth. Continue reading Youku Tudou Online Video Mobile Monetization Yet to TakeOff – Strategy in Place
Youku Tudou, a leading online video operator in China, has revealed several milestones around its video services. At the end of March, Youku Tudou reached 100m daily unique visitors (UV) including 20m monthly UV on Mobile. This means 20% of its Traffic is from 3G enabled Mobile Networks. Daily video clips viewed hit 150m, implying some 50% growth from 2012 year-end. Youku Tudou’s main competitor, Baidu’s iQiyi . The average daily time spent on mobile video apps reached 31 minutes in 2012 compared with only 9 minutes in 2011.
Mobile Video Apps in China
Most of of China’s mobile video views come from apps, industry players are applying ever greater effort toward apps development in order to build their user base. With regard to the iOS platform, data from AppData, a leading iOS app tracking agency, show that the Sohu Video app currently ranks 1st amongst all free iPad entertainment apps in China. Youku’s app ranks second. Continue reading YouKu Reaches 100Mn Unique Visitors Per Month MileStone – Video Monetization