Yoku Tudou, Online Video Sharing Giant from China has initiated mobile ad experiments with leading brand customers from auto and cosmetics, with mobile ad rev contributing still low single-digit of total rev in 2Q. Mobile monetization for the company is still in very early stage and another 9~12mth delay is expected.
YouKu Mobile Videos User Behavior and Analytics
Youku Tudou has seen encouraging growth of mobile traffic in the past six months. Daily VV (video viewed) by June-end reached 200m, more than double the figure at the start of 2013, implying a sizable potential ad inventory. The company is leading the industry in terms of mobile traffic growth. Continue reading Youku Tudou Online Video Mobile Monetization Yet to TakeOff – Strategy in Place