Tag Archives: mobile-data-war

Airtel, Vodafone, Idea to divide market into Voice vs Mobile Data to counter Jio

divide-telecom-marketAirtel, Vodafone and Idea [A-Vo-Id Operators] have come up with a very clever strategy to counter Reliance Jio Infocomm’s Mobile Data revolution. A-Vo-Id lobby will split the Indian Telecommunications services market based on Voice Vs 3G/4G Mobile Data. Justifying their stand, they put up an argument that 2G phones still dominate. Of the approximately 1 billion connections, there are 750m/200m/50m 2G/3G/4G handsets. [We estimate there are 65 Mn 4G handsets expected to reach 100 Mn by end of 2016] The 4G market will move to bundled plans whereas 2G/3G will remain unbundled.

Annual subscriber additions in India is about 75 Mn. A-Vo-Id lobby further assumes Continue reading Airtel, Vodafone, Idea to divide market into Voice vs Mobile Data to counter Jio

Jio Launch – Mobile Data ARPU Decline Inevitable, Subs / Volume Growth Tepid

Mobile Data ARPU Delcine IndiaThe 800 pound gorilla, Reliance Jio Infocomm’s entry will shake the Mobile Broadband Data Market in India at a much faster pace than it had in the past when Challengers [Aircel, DoCoMo, Uninor, etc] entered the Voice market in India and expect it to repeat but at much faster pace in the Mobile Data War.

Airtel’s data ARPU is Rs 200 and Idea’s data ARPU is Rs 150 – today, 20-25% overall subscribers of these companies are data subs. If data upgrades takes place Continue reading Jio Launch – Mobile Data ARPU Decline Inevitable, Subs / Volume Growth Tepid

Indian Mobile Data entering phase of 2006-2010 Voice Business – Idea

Indian Mobile Data marketPure Play Wireless Operator, Idea Cellular believes that wireless internet penetration at less than 31%, mobile data will be the next big opportunity for operators. Current data expansion phase is similar to the 2006‐2010 voice expansion phase wherein telecom operators improved coverage and dropped prices to accommodate a substantial jump in subscribers, leading to revenue growth. Idea believes there are only 4‐5 serious operators in the data space including Reliance Jio and with non‐top 3 players Continue reading Indian Mobile Data entering phase of 2006-2010 Voice Business – Idea