Tag Archives: Mobile-Advertising-India

How Atlas /aQuantive & LiveRail Power Facebook’s Billion Dollar Ad Business ?

LiveRail Ad Platform facebookThe re-launch of Atlas, the acquisition of LiveRail and the launch of point to Facebook’s emergence as a key player in the digital advertising market. Facebook’s network/adtech initiatives will emerge as a key theme in 2015.

What is Atlas?
Atlas is an ad server and measurement platform that helps marketers and advertisers create digital advertising campaigns. Atlas was founded in 2001 inside Continue reading How Atlas /aQuantive & LiveRail Power Facebook’s Billion Dollar Ad Business ?

160by2 opens Mobile Advertising Platform for MSME + Classifieds

160by2 – Free PC to Mobile and Mobile [GPRS Enabled] to Mobile SMS service provider has opened its Mobile Advertising platform to Micro Small and Medium Enterprises as well. When the service was introduced a year ago, big brands were the major Advertisers. The most popular Advertise on their network was of “Cadbury”.

The company has managed to send over 70 Million messages with a user base of 1.5mn users. Buoyed by this success, the company decided to open the platform for MSMEs as well as Individuals to post daily classifieds. 80 characters is available for SMS content and 80 characters is reserved for the Advertiser.

Registered users have been given a Credit of Rs 5,000 to use it for classifieds. 160by2 will post your classified as an inline Advertisement in the SMS as shown above. 160by2 also takes care of Geo-targeting and context analysis to make the Ad more effective. In our Random test, we found a hit-rate of 50% for Ad  relevance and there is certainly scope for improvement in their Smart Match Ad Server Engine. Looks like they are all set to become a big platform.