Tag: Mobile-Advertising-India

How Atlas /aQuantive & LiveRail Power Facebook’s Billion Dollar Ad Business ?

On: December 22, 2014

The re-launch of Atlas, the acquisition of LiveRail and the launch of point to Facebook’s emergence as a key player in the digital advertising market. Facebook’s network/adtech initiatives will emerge as a key theme in 2015. What is Atlas? Atlas is an ad server and measurement platform that helps marketersContinue Reading

160by2 opens Mobile Advertising Platform for MSME + Classifieds

By: Chetan

On: August 7, 2008

In: Mobile, Startups

160by2 – Free PC to Mobile and Mobile [GPRS Enabled] to Mobile SMS service provider has opened its Mobile Advertising platform to Micro Small and Medium Enterprises as well. When the service was introduced a year ago, big brands were the major Advertisers. The most popular Advertise on their networkContinue Reading