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Micromax 3rd largest Handset Vendor in India

To many this may come as a surprise that a lesser known company Micromax is the third largest mobile handset vendor in India by Sales behind Nokia and Samsung.

Micromax followed a different strategy of hitting the bottomg of the pyramid and managed to make significant inroads riding on the multi-SIM phenomenon in semi-urban & rural areas. Continue reading Micromax 3rd largest Handset Vendor in India