In the last 6 months the Apple Stock has fallen 40% making the case stronger for Investors to push for the Lower Cost iPhone or a SmartPhone that addresses the $300 segment. Why it makes sense for Apple for a lower cost iPhone is because of the market dynamics in the smartphone industry, especially the low-to-mid range segment and thus Apple has to encash on the potential launch of such a device. We’ll also see how this could impact iPhone’s total addressable market. Going forward, expect hardware margins erode and Apple has to innovate in maintaining its dominance in the Platform and Deliver Services to keep its growth chart healthy.
Smartphone saturation in mature markets should begin to weigh on the overall smartphone industry growth going forward. Data suggests smartphone penetration has reached 40%+ in developed markets in 2012, up from just 10% in 2007. At the same time, smartphone user penetration in emerging markets remains at just above 10% today. We see the mix Continue reading Will Low Cost iPhone Help Apple Fight Samsung / Android Mobiles ?