Tag Archives: local-search-shopping

Indian FMCG Brands Leverage Highly on Google Search

The business model due to digital media is not changing but is expanding its reach. The US$35b FMCG market would also be influenced by the digital media. There are 350mn internet users today and these are likely to increase to 650mn users by 2020. Of these, 250mn users are likely to be from rural India. Women would account for 200mn users by 2020. The medium of advertisement is slowly shifting from Television to the Internet.

According to Ramesh Bhaskar, Industry Head – FMCG, Google, Continue reading Indian FMCG Brands Leverage Highly on Google Search

Localised Content Case gets Stronger as Internet Penetration Rises

indian-internet-content-localizationIt is interesting to note that the Times of India ranks low within offline readership in India [Leading English daily ranks eighth in terms of physical readership] but leads in total app downloads versus Hindi/regional language dailies. This possibly throws some light on how individual behavior relating to content consumption differs between big and small cities. We believe the same may apply to online content as well. A key enabler of higher online engagement (especially in smaller cities and villages) may be the Continue reading Localised Content Case gets Stronger as Internet Penetration Rises

Mystery Shopping on JustDial’s Local Only MarketPlace eCommerce Model

Local Search and Yellow Pages Giant, Just Dial has recently enabled online shopping on its platform and is currently mainly selling electronics in Tier 1/2 cities. It has already enabled a number of services (restaurant delivery & reservations, doctor’s appointment, cab booking, hotels, ticketing, movie booking, mobile recharge), on the product side it has only enabled sales of electronic items. The delivery is done by the seller itself and not by Just Dial, one can buy items only from sellers in the same city. There is reasonable breadth of products and depth of sellers only in top metros of Mumbai, Delhi and Bangalore though the platform is enabled for 15 cities across India. Continue reading Mystery Shopping on JustDial’s Local Only MarketPlace eCommerce Model