The business model due to digital media is not changing but is expanding its reach. The US$35b FMCG market would also be influenced by the digital media. There are 350mn internet users today and these are likely to increase to 650mn users by 2020. Of these, 250mn users are likelyContinue Reading
It is interesting to note that the Times of India ranks low within offline readership in India [Leading English daily ranks eighth in terms of physical readership] but leads in total app downloads versus Hindi/regional language dailies. This possibly throws some light on how individual behavior relating to content consumptionContinue Reading
Local Search and Yellow Pages Giant, Just Dial has recently enabled online shopping on its platform and is currently mainly selling electronics in Tier 1/2 cities. It has already enabled a number of services (restaurant delivery & reservations, doctor’s appointment, cab booking, hotels, ticketing, movie booking, mobile recharge), on theContinue Reading
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