JustDial is a local search service [Yellow Pages Search] in India that allows users to access contact information of local businesses through phone calls, website and mobile applications for free. The company was established in 1996, has built a strong database of SMEs, relationships with SME businesses[Advertising], and powerful unaided brand recall as a voice accessible directory service through its call centres. I’d like to walk through two important metrics – Listings & Campaigns and Search Traffic Medium of the Local Search Business in India.
Listings & Campaigns on JustDial
In the last 17 years, JustDial has developed strong relationships with SME businesses and maintains an extensive database of local businesses (8.8mn as of 31 December 2012). Listings on the Platform has doubled in the last 2.5 years.
Just Dial provides SMEs with an advertising platform to customers that have decided to purchase a service and thus it has higher conversion than traditional media. Just Dial’s campaign packages range from Rs30,000 to Rs60,000 annually to advertisers, and it was running ~200K campaigns in December 2012. Continue reading JustDial Local Search – Internet Vs Voice Search Market Share, Listings & Campaigns