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The proliferation with increased functionality of cheaper consumer devices we are seeing a mix shift across all consumer electronics. Consumers no longer need to buy a high end PC to use sophisticated applications software (spreadsheets, database queries, tax preparation, etc), or buy a high end tablet to view premium contentContinue Reading

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According to Apple Insider, Apple is building out data centres in new locations [Reno, Nevada] at an accelerating pace while building out existing ones to support cloud-computing services such as iCloud and iTunes. Data centres have also become focal points for environmental impact in terms of energy consumption and carbonContinue Reading