Tag Archives: htc-smartphone-sales-strategy

Super SmartPhone Market Saturates – Emerging Economies Want Mid End SmartPhones

Super SmartPhone Market SaturationThe >USD 500 super smartphone segment is the most important, as it is where Samsung and Apple generate most of their smartphone profits. Together, Samsung and Apple’s smartphone revenue account for about 63% of total smartphone industry revenue in 2013, and about 95% of industry operating profit [Profit share is calculated by excluding the losses that tier-2 brand smartphone makers suffer]. Approximately, about 76% of Samsung’s smartphone profits are generated from the >USD 500 Galaxy S/Note series, the >USD 500 segment of Samsung and Apple combined would account for about 84% of total smartphone industry profit.

The >USD 500 superPhone category y-y growth is expected to slow to 1% in 3Q13, from 73% in 3Q12. Most consumers with purchasing power have already bought one of these superphones, and slowing innovation may be lengthening consumers’ smartphone replacement cycle

It is widely anticipated that Samsung’s flagship Galaxy S4 Continue reading Super SmartPhone Market Saturates – Emerging Economies Want Mid End SmartPhones

HTC One / Butterfly SmartPhones to Put HTC Back in Big League

HTC One Mobile PhoneThe high-end SmartPhone market growth is decelerating, iPhone’s decline on a large base leaves significant opportunity for other brands, if one proves able to come up with a truly innovative model. HTC suffered a vicious cycle in the last 18 months with a series of mistakes but we now expect a virtuous cycle to start after strong feedback of HTC One and HTC Butterfly.

“One” and the “Butterfly” have successfully made the much awaited impact in the smartphone market and are poised for a strong HTC recovery. HTC “One” has out-innovated other smartphone rivals in the high-end smartphone market, in our view.

HTC “One” was seeing very strong initial responses and we view it as a ‘killer’ product which will stand out amongst its rivals, especially Samsung Galaxy S4. Recent expert reviews and online polls rate HTC One better compared to Samsung Galaxy S4. Continue reading HTC One / Butterfly SmartPhones to Put HTC Back in Big League