htc-smartphone-sales-strategy

Super SmartPhone Market Saturates – Emerging Economies Want Mid End SmartPhones

On: July 22, 2013

In: CE

The >USD 500 super smartphone segment is the most important, as it is where Samsung and Apple generate most of their smartphone profits. Together, Samsung and Apple’s smartphone revenue account for about 63% of total smartphone industry revenue in 2013, and about 95% of industry operating profit [Profit share isContinue Reading

HTC One / Butterfly SmartPhones to Put HTC Back in Big League

By: Chetan

On: May 20, 2013

In: CE

The high-end SmartPhone market growth is decelerating, iPhone’s decline on a large base leaves significant opportunity for other brands, if one proves able to come up with a truly innovative model. HTC suffered a vicious cycle in the last 18 months with a series of mistakes but we now expectContinue Reading