The high-end SmartPhone market growth is decelerating, iPhone’s decline on a large base leaves significant opportunity for other brands, if one proves able to come up with a truly innovative model. HTC suffered a vicious cycle in the last 18 months with a series of mistakes but we now expect a virtuous cycle to start after strong feedback of HTC One and HTC Butterfly.
“One” and the “Butterfly” have successfully made the much awaited impact in the smartphone market and are poised for a strong HTC recovery. HTC “One” has out-innovated other smartphone rivals in the high-end smartphone market, in our view.
HTC “One” was seeing very strong initial responses and we view it as a ‘killer’ product which will stand out amongst its rivals, especially Samsung Galaxy S4. Recent expert reviews and online polls rate HTC One better compared to Samsung Galaxy S4. Continue reading HTC One / Butterfly SmartPhones to Put HTC Back in Big League