In less than five years the market for mobile apps has exploded. The longest standing app store, Apple’s App Store, has over 1mn apps available for download, hundreds of thousands of app developers, over 60mn apps downloaded since inception. Growth is being driven primarily by continued penetration of smartphones globally (+19%), but also by increasing spend per user. Given this growth outlook and the increasing use of apps by consumers and the growing importance being placed on mobile app strategies by brands and enterprises.
Google believer of Information at finger tips is highly secretive on information about its Google Play business. Leveraging Apple’s disclosures about its App Store payouts, data from third-party mobile app analytics companies, and installed device estimates from Gartner to estimate Continue reading Google Play – Billion Dollar Mobile Apps Business Built for Developers / Telcos
Google Engineers are working with their Product Managers to deliver the WoW experience for Users and Advertisers on SmartPhone or PC. Roughly 50% of US mobile users are using Google Maps monthly, now you probably get why Google and Apple were at war for the Maps App on iPhones / iOS a Native turf of Apple. Google said that Google Maps for iOS was downloaded over 10 million times in the first 48 hours. We think Google has a big opportunity to monetize maps usage through search ads, click to call ads and display advertising.
Display ads can be found on Maps and Google Places / Local app where users look for local business information or read reviews as shown above. Google maps and location ads represent 25% of Google’s mobile revenue, which would suggest that Google could be generating around $3 Bn in Revenues annually. Google charges click-to-call click ads at the same price as Adwords clicks, so there is no difference in pricing for clicking Continue reading Monetization of Google Maps – Engineers Successfully Navigate a Way