Google plans to launch a Wi-Fi first wireless MVNO in the US later this year under the brand Project Fi, with Sprint and T-Mobile US as partners and create a Meta Network [Network of all Heterogeneous Networks]. Support for multiple carriers to get “best of both” coverage. A Wi-Fi first approach (for calls and texts as well as data), with soft handoff from WI-Fi to cellular service. Any device supporting Google Hangouts can be used to access voicemail or make calls. Initially, only Google Nexus 6 SmartPhone users have been invited to test the service. [Platform Stickiness – Bill Gates Founder Chairman of Microsoft is the original Creator of “Platforms Strategy” way back in 1996-97 when Visual Studio & Microsoft Tools were given away almost free of cost for Windows Developers so that they could create applications for the platform and help Microsoft sell OS licenses] Larry Page is extending on the same in an era of Platform & Communication Convergence.
Pricing and other details were confirmed for Project Fi: $20/month for talk and text, with data priced at $10/GB, with unused data credited forward Continue reading Google’s Project Fi – Consumer Demands Addressed + Platform Stickiness
Indian Mobile / Wired Data Growth is a focus for many including Google – and not just the traditional telecom operators as is evident from Google’s India centric advertisement in November which has gone viral (4mn views in six days). Based on Various reports, we think that Google is working on the following key 5 strategic Areas for Growth in the World’s Second largest Internet / Mobile Market.
How Google is Planning to Address Mobile Internet Users in India ? Like India logged on to the Telecom revolution with 2G GSM bypassing the TDMA, when it comes to the Internet most users are online using their Mobile Handsets / Tablets. Google is rolling out handwriting support in local language for its services such as search, e-mail and documents – i.e. allowing users to write out words by use of mouse or by means of touch for smart devices. Handwriting support for Hindi has just been released and could be expanded to support other local languages. Google also believes this could aid in increasing user-developed content in the country. Continue reading 5 Key Stratgeies of Google India – Mobile, Social and Enterprise
India’s Largest Mobile Carrier, Airtel has entered into a partnership with Google and have launched Free Zone powered by Google [Powered by Google means, Google probably bears the bandwidth access cost like it does in France], which will give Airtel mobile customers access to mobile web search and feature-phone-friendly versions of Gmail and Google+ in India.
Has Airtel gone nuts to offer Wireless Internet for Free ? In an era of High Telecom Spectrum Costs fueled by rampant Corruption, will the Bleeding Operator Airtel really offer anything for Free ? Nope, the deal is filled with Landmines at every step of your browsing. Continue reading Why Airtel Free Zone Internet for Accessing Google is not Consumer Friendly ? How Google Could Structure the Deal ?