The re-launch of Atlas, the acquisition of LiveRail and the launch of point to Facebook’s emergence as a key player in the digital advertising market. Facebook’s network/adtech initiatives will emerge as a key theme in 2015. What is Atlas? Atlas is an ad server and measurement platform that helps marketersContinue Reading
Facebook stated that video views grew >50% between May and July of this year and now exceed one billion views per day , with 65% viewed on mobile (YouTube is likely near 7bn/day and growing ~20% y/y). This follows comments by the company in late June that video views hadContinue Reading
Facebook surprised the street with better than expected revenue and cost controls. The revenue strength came across all regions and was clearly driven by newsfeed ad pricing gains and volume on both mobile and desktop (right-rail desktop ads are decreasing rapidly as a % of rev, and, over time, couldContinue Reading
Social Networking Giant, Facebook recently began testing auto-play videos in users’ mobile news feeds. When it does eventually launch its video product, the first videos will be user generated content, and we won’t expect to see video ads until the format has been refined over time. This strategy should getContinue Reading
Facebook launched Video on Instagram, which will offer functionality comparable to Vine (a similar service owned by Twitter) and other video social networks. The video service enables users to post 15-second videos on Instagram and have 13 custom filter choices to edit the video. Video on Instagram is available onContinue Reading
Social Networking Giant, Facebook has reported softer-than-expected advertising revenue and slower-than-expected expense growth. Most of FB’s clients allow the company to show their ads across both Desktop and Mobile, and thus this quarter’s ad revenue mix is a reflection of FB choosing to serve more impressions on mobile devices MobileContinue Reading
Facebook has a great user engagement model but has lacked to monetize the same despite several big attempts in the past. Facebook’s new design includes a new look for News Feed that can be organized based on friends, photos, music, following, games and groups. One of Facebook’s biggest long-term driversContinue Reading
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