Google Engineers are working with their Product Managers to deliver the WoW experience for Users and Advertisers on SmartPhone or PC. Roughly 50% of US mobile users are using Google Maps monthly, now you probably get why Google and Apple were at war for the Maps App on iPhones / iOS a Native turf of Apple. Google said that Google Maps for iOS was downloaded over 10 million times in the first 48 hours. We think Google has a big opportunity to monetize maps usage through search ads, click to call ads and display advertising.
Display ads can be found on Maps and Google Places / Local app where users look for local business information or read reviews as shown above. Google maps and location ads represent 25% of Google’s mobile revenue, which would suggest that Google could be generating around $3 Bn in Revenues annually. Google charges click-to-call click ads at the same price as Adwords clicks, so there is no difference in pricing for clicking Continue reading Monetization of Google Maps – Engineers Successfully Navigate a Way