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How Chrome has helped Google’s Core Search Business Reduce Traffic Acquisition Cost ?

Google Chrome Helps in Traffic AcquisitionAccording to StatsCounter, Google’s Chrome is the top Web browser on desktops with 40% market share surpassing Microsoft’s old and lethargic Internet Explorer. Google realized early in the game that a large percentage of worldwide searches come from the toolbar and browser and hence Chrome became Central to Google’s Strategy.

Chrome is extremely important to Google, as Chrome provides Google with valuable data on Web user activity. While users can opt to not be tracked individually, data on Web browsing activity can be aggregated to help optimize search query results, and also could be used to help target Google’s display advertising. Also, Google indicated that it has built in features within Chrome that have helped identify poor quality Web sites. Continue reading How Chrome has helped Google’s Core Search Business Reduce Traffic Acquisition Cost ?