China Unicom believes 3G growth will accelerate in 2013 given major improvements in handsets / smartphones, product offerings, network coverage and branding. The company expects 3G net adds in 2013 to be higher than 2012’s level. Management will focus on increasing mobile scale and quality of customers, and expects high-end subscriber mix to continue to increase.
3G ARPU will continue to decline, especially after the introduction of 3G migration packages for 2G subs in 4Q12. 3G churn rate should also improve as contract subscribers as a percentage of 3G subscribers has increased from 35% in 2012 to 46% in 2013. Chian Unicom does not see room for further reduction in 2G/3G tariffs. Continue reading China Unicom Focus on 3G; 4G LTE in HotSpot Areas Only