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The proliferation with increased functionality of cheaper consumer devices we are seeing a mix shift across all consumer electronics. Consumers no longer need to buy a high end PC to use sophisticated applications software (spreadsheets, database queries, tax preparation, etc), or buy a high end tablet to view premium contentContinue Reading

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Facebook’s acquisition of Instagram nearly two years ago was its first large deal, the announced acquisition of WhatsApp last month for $19bn in cash and stock is clearly its biggest bet to date which everybody is watching keenly. Given the size of the transaction and the perceived low switching costsContinue Reading

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Microsoft’s Office Apps have been at the top of the free download category on Apple’s App Store. Microsoft Office Mobile also ranked as the second-most-popular app for free download under the Productivity category on Android Play Store. Microsoft CEO, Satya Nadela announced that Office would be available on “all devices”,Continue Reading

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The recent Spectrum Auction has brought much-needed clarity on the Spectrum Roadmap for Telecom Sector in India. Mobile operators have made significant investments in spectrum in Feb-14 auctions. To monetize this spectrum better, the operators need to increase their footprint geographically and ensure that their network is data-ready. Encouragingly, dataContinue Reading

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Internets Largest Professional Networking company, LiknedIn derives a quarter of its revenues from Marketing Solutions which is expected to touch $450 Mn by end of 2014. LinkedIn continues to evolve and enhance its solutions for marketers. The initial focus on directly sold premium CPM-based sponsorships and guaranteedContinue Reading