The Indian telecom regulator TRAI wants to know about consumer perception on mobile services in India. TRAI Survey collects details from Mobile Service Customers on various parameters such as – Provision of Service, Billing, Network Performance, Reliability and Availability, Value Added Services, Customer Care, Implementation and Effectiveness of Telecom RegulationsContinue Reading

We have already seen how Wi-Fi is better suited for enhancing coverage as Carrier Grade Technology. LTE-Unlicensed (LTE-U) or License Assisted Access LTE (LAA-LTE) is a new technology that was first introduced by Qualcomm in 2013, although it is not expected to be commercially available until late 2015 or earlyContinue Reading

Chinese Mobile & Internet Giant, Tencent after integrating its GDT advertising platform for PC and mobile has been successful for performance-based advertising services. Initial trends on mobile performance-based advertising (i.e., mobile QZone, official accounts on WeChat) have been encouraging with substantially higher click-through rate and cost per click.Continue Reading