Facebook’s acquisition of Instagram nearly two years ago was its first large deal, the announced acquisition of WhatsApp last month for $19bn in cash and stock is clearly its biggest bet to date which everybody is watching keenly. Given the size of the transaction and the perceived low switching costsContinue Reading

Microsoft’s Office Apps have been at the top of the free download category on Apple’s App Store. Microsoft Office Mobile also ranked as the second-most-popular app for free download under the Productivity category on Android Play Store. Microsoft CEO, Satya Nadela announced that Office would be available on “all devices”,Continue Reading

The recent Spectrum Auction has brought much-needed clarity on the Spectrum Roadmap for Telecom Sector in India. Mobile operators have made significant investments in spectrum in Feb-14 auctions. To monetize this spectrum better, the operators need to increase their footprint geographically and ensure that their network is data-ready. Encouragingly, dataContinue Reading

Internets Largest Professional Networking company, LiknedIn derives a quarter of its revenues from Marketing Solutions which is expected to touch $450 Mn by end of 2014. LinkedIn continues to evolve and enhance its solutions for marketers. The initial focus on directly sold premium CPM-based sponsorships and guaranteedContinue Reading