The business model due to digital media is not changing but is expanding its reach. The US$35b FMCG market would also be influenced by the digital media. There are 350mn internet users today and these are likely to increase to 650mn users by 2020. Of these, 250mn users are likelyContinue Reading

Snapchat has successfully gained popularity amongst millennials. The company is finally set to debut IPO as early as March 17, valuing the firm at between USD20-25b. Lately, we are observing an interesting trend. Facebook appears to be testing Snapchat–like features on several of its properties to compete with Snapchat. OfContinue Reading