Changes in the telecom and internet market, including significant competitive and regulatory pressures, are driving business and IT transformation within network service providers worldwide. To overcome these challenges, operators are steering their businesses towards multi-sided, cross industry collaborative models, wherein service providers equipped with the relevant infrastructure and delivery capabilitiesContinue Reading

From a high level, Google’s advertising business is built on top of two primary data assets – the explicit search queries that its users type into its search engine and cookies of users that it leverages to target non-search advertising (e.g, display ads). However, when comparing Google with Facebook asContinue Reading